“Designed, developed and manufactured in Belgium: the product cycle kept within the boundaries of one workshop.”
Willy and Annette Janssens, the founders and designers of Atelier Vierkant, are endlessly at work in their studio, their hands immersed in clay, rooting and wrestling with this material. It is here that all their creations are born, destined to seize the world by adorning its most beautiful places: from luxurious villas to grand city hotels to exotic gardens.
Atelier Vierkant promotes clay to design. They do that in their own unique way without compromise: headstrong, as becomes the Belgians. The handcrafted creations are conquering the world and can be admired in the most exclusive locations. Belgium may be one of the smallest European countries, but despite its modest size, the innovation of its many artistic talents cannot be confined. From fashion to interior designers to top chefs, each and every one understands the art of combining design and terroir, and the results are praised the world round. ‘Made in Belgium’ has evolved into a quality label like no other. Atelier Vierkant does it with clay: clay coming from Western Europe that is transformed into unique handcrafted pots in their Belgian studio, 70 tonnes per week. How does one give clay, a centuries-old material, its own contemporary design personality? There are no standard objects here, only authentic designs of artisanal quality, design pieces with a heart and soul: made by hand, slowly and meticulously. Two pieces are never exactly alike. Each design that leaves the premises is entirely unique and bears the stamp of its creator.
«The kilometres that separate us are inconsequential. We’re always close by, whether our client lives and works in Dubai, Singapore or Los Angeles. If an architect or designer rings us, we can let them know right then and there that their pots are just being rolled into the oven. That creates trust. »
At the moment, Atelier Vierkant can count on three fully operative workshops. In fact, a new third plant is fully working and it is now ready to increase the number of pots produced daily and to offer clients even more choice from stock.
Each passage, every process is made inside the facilities of Atelier Vierkant, without depending on any relocation and offshoring process. This means that the production cycle is literally kept short, as it takes place in one single location, being sustainable and allowing the full traceability of the product. Moreover, this allows people who work in the Atelier to have deep and complete understanding of production and supply chain process, being more aware of the value-adding aspects characterizing our pots.